[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jkos.cz\/proc-je-vsude-tolik-obchodu-s-oblecenim\/#Article","mainEntityOfPage":"https:\/\/www.jkos.cz\/proc-je-vsude-tolik-obchodu-s-oblecenim\/","headline":"Pro\u010d je v\u0161ude tolik obchod\u016f s oble\u010den\u00edm","name":"Pro\u010d je v\u0161ude tolik obchod\u016f s oble\u010den\u00edm","description":"Existuje hodn\u011b obchod\u016f, kter\u00e9 prod\u00e1vaj\u00ed oble\u010den\u00ed. A \u010dasto vid\u00edte v\u00edce konkuren\u010dn\u00edch obchod\u016f vedle sebe. V\u0161echny","datePublished":"2019-10-01","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.jkos.cz\/author\/#Person","name":"","url":"https:\/\/www.jkos.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93f351f97d5e20a41105810347d62b8b573eebe9313df1f71432877ed17f5f1a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jkos.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.jkos.cz\/wp-content\/uploads\/img_a358031_w3513_t1572359873.jpg","url":"https:\/\/www.jkos.cz\/wp-content\/uploads\/img_a358031_w3513_t1572359873.jpg","height":0,"width":0},"url":"https:\/\/www.jkos.cz\/proc-je-vsude-tolik-obchodu-s-oblecenim\/","about":["Firmy"],"wordCount":500,"articleBody":"Existuje hodn\u011b obchod\u016f, kter\u00e9 prod\u00e1vaj\u00ed oble\u010den\u00ed. A \u010dasto vid\u00edte v\u00edce konkuren\u010dn\u00edch obchod\u016f vedle sebe. V\u0161echny vypadaj\u00ed podobn\u011b, v\u0161echny se p\u0159edh\u00e1n\u011bj\u00ed ve slev\u00e1ch. Tady m\u00e1te 40, 50, ale i 70 % slevu! Jak je mo\u017en\u00e9, \u017ee ty m\u00e9n\u011b \u00fasp\u011b\u0161n\u00e9 nezkrachuj\u00ed? D\u016fvod je jeden, a velmi prost\u00fd: n\u00edzk\u00e9 n\u00e1klady. Firmy plat\u00ed za jejich v\u00fdrobu opravdu m\u00e1lo pen\u011bz \u2013 v\u011bt\u0161ina je vyrobena v zem\u00edch t\u0159et\u00edho sv\u011bta, kde mzdy ani lidsk\u00e1 pr\u00e1va nejsou pr\u00e1v\u011b nejlep\u0161\u00ed. T\u00edm se opravdu sn\u00ed\u017e\u00ed v\u00fdrobn\u00ed cena.  N\u00edzk\u00e9 n\u00e1klady jsou tak\u00e9 to, co umo\u017e\u0148uje t\u011bmto obchod\u016fm d\u00e1vat na sv\u00e9 zbo\u017e\u00ed velk\u00e9 slevy. I kdy\u017e je t\u0159eba 60 %, st\u00e1le je cena mnohem vy\u0161\u0161\u00ed ne\u017e to, co obchod za v\u00fdrobu zaplatil. Je to v\u0161ak velk\u00e9 l\u00e1kadlo na z\u00e1kazn\u00edky, a tak nen\u00ed divu, \u017ee mnoho t\u011bchto obchod\u016f m\u00e1 prakticky permanentn\u00ed slevy. Dal\u0161\u00edm bodem, kter\u00fd umo\u017e\u0148uje od\u011bvn\u00edmu pr\u016fmyslu b\u00fdt tak \u00fasp\u011b\u0161n\u00fd, je reklama. Ta v\u0161ak nepropaguje jednotliv\u00e9 kusy oble\u010den\u00ed, ale zna\u010dku. A o tu jde p\u0159edev\u0161\u00edm. Je jedno, jestli si koup\u00edte mikinu nebo tri\u010dko, d\u016fle\u017eit\u00e9 je, \u017ee zna\u010dkov\u00e9. A zna\u010dka je to, co si p\u0159edev\u0161\u00edm z\u00e1kazn\u00edci u od\u011bv\u016f plat\u00ed. D\u00edky reklam\u011b jsou p\u0159esv\u011bd\u010deni, \u017ee m\u00edt zna\u010dkov\u00e9 oble\u010den\u00ed je n\u011bco speci\u00e1ln\u00edho, \u017ee je to stav\u00ed do jak\u00e9si privilegovan\u00e9 vrstvy. Tomu paradoxn\u011b napom\u00e1h\u00e1 i vy\u0161\u0161\u00ed cena, nebo\u0165 jim d\u00e1v\u00e1 p\u0159esv\u011bd\u010den\u00ed, \u017ee \u201eoni si to mohli na rozd\u00edl od ostatn\u00edch dovolit\u201c. Dal\u0161\u00edm faktorem jsou ro\u010dn\u00ed obdob\u00ed. Ka\u017ed\u00e9 samoz\u0159ejm\u011b vy\u017eaduje jin\u00e9 obl\u00e9k\u00e1n\u00ed \u2013 v zim\u011b nep\u016fjdeme ven v kr\u00e1tk\u00e9m n\u00e1t\u011bln\u00edku a v l\u00e9t\u011b se nebudeme opalovat v t\u011b\u017ek\u00e9 bund\u011b. A mnoho lid\u00ed nos\u00ed sv\u00e9 oble\u010den\u00ed pouze jednu sez\u00f3nu, a\u0165 u\u017e z toho d\u016fvodu, \u017ee vy\u0161lo z m\u00f3dy, nebo proto \u017ee se no\u0161en\u00edm po\u0161kodilo. Je proto nutn\u00e9 \u0161atn\u00edk obnovit.  D\u00e1le je pot\u0159eba ob\u010das koupit oble\u010den\u00ed pro zvl\u00e1\u0161tn\u00ed p\u0159\u00edle\u017eitosti \u2013 svatby, promoce, d\u016fle\u017eit\u00e1 obchodn\u00ed jedn\u00e1n\u00ed. To v\u0161e jsou samoz\u0159ejm\u011b obchodn\u00edci ochotni poskytnout. Nen\u00ed n\u00e1hodou, \u017ee pr\u00e1v\u011b tento typ b\u00fdv\u00e1 nejdra\u017e\u0161\u00ed \u2013 prodejci moc dob\u0159e v\u011bd\u00ed, \u017ee pr\u00e1v\u011b zde nechceme \u0161et\u0159it. Proto tak\u00e9 d\u00e1vaj\u00ed slevy pouze na b\u011b\u017en\u00e9 typy od\u011bv\u016f. Je to pr\u00e1v\u011b kombinace t\u011bchto faktor\u016f \u2013 n\u00edzk\u00fdch n\u00e1klad\u016f, vysok\u00e9 ceny, pravideln\u00e9 obm\u011bny a propagace zna\u010dek, co dovoluje t\u011bmto obchod\u016fm prosperovat. Jeden si v\u0161ak \u0159\u00edk\u00e1, zda ta n\u00e1\u0161ivka opravdu za tu cenu stoj\u00ed a zda opravdu pot\u0159ebujeme nov\u00e9 o\u0161acen\u00ed ka\u017ed\u00fd rok.                                                                                                                                                                                                                                                                                                                                                                                         4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je v\u0161ude tolik obchod\u016f s oble\u010den\u00edm","item":"https:\/\/www.jkos.cz\/proc-je-vsude-tolik-obchodu-s-oblecenim\/#breadcrumbitem"}]}]